Kroger Partners With Market Wagon to Introduce a Digital Farmers Market in Atlanta
In a play to increase access to fresh, local foods, Kroger has announced its latest partnership with Market Wagon. Together, the pair has developed and launched a digital farmers market in Atlanta, Georgia, that will enable local farmers and businesses to share their products with shoppers.
“Kroger’s new digital farmers market pilot is part of the evolution of our rapidly growing and innovative e-commerce business,” said Felix Turner, Kroger’s Corporate Affairs Manager for the Atlanta Division. “This partnership reinforces the importance of buying local to customers, powered by modern, cost-effective, and efficient last-mile solutions. We’re excited to launch this service in partnership with Market Wagon across Atlanta.”
This new digital platform provides consumers in the area with access to a local assortment of more than 1,150 products, a press release stated. Local vendors are grouped together to cover categories including local farmers, bakeries, food artisans, and more. All items found on Kroger Farmers Market are exclusive to the platform and are not yet found in the retailer’s stores.
