Man Sues Clorox’s Brita for Allegedly Misleading Customers With Water Filter Claims

A California resident on Wednesday sued Clorox Co’s (CLX.N) Brita water filter unit for allegedly misleading consumers by boasting about the effectiveness of its filters, despite their inability to remove some dangerous substances like toxic “forever chemicals” from drinking water.

In a proposed class action filed in state court in Los Angeles, Nicholas Brown said Clorox’s Brita Products Co. violated state consumer protection and unfair competition laws by “misleadingly and deceptively marketing” its filters. The lawsuit is seeking monetary compensation, punitive damages and other relief.

A Clorox spokesperson said in a statement that the company is committed to transparency and that Brita’s water filters are designed and certified for different purposes, including to address different contaminants.

Read the source article at Reuters