Big Law
Mattel and Hasbro Hang on to Two Popular Toy Licenses
Mattel shares jumped Wednesday after the toy manufacturer said it won the license to make toys based on Walt Disney’s princess lineup, including the popular “Frozen” franchise.
It marks a significant triumph for Mattel after it lost the license to rival Hasbro in 2016. That sparked a period of financial troubles at Mattel and active turnover in the C-suite.
But, notably, Hasbro said Wednesday it extended its relationship with Lucasfilm by renewing its long-standing licensing deal for the “Star Wars” franchise. It also struck a new agreement to develop products based on the “Indiana Jones” franchise, which it hasn’t done since 2008.
