McDonald’s Collaborates With Mariah Carey to Promote a Holiday Menu
Mariah Carey’s hit song “All I Want for Christmas is You” has become synonymous with the holiday season, topping charts annually and becoming one of the best-selling singles of all time.
Now, McDonald’s is aiming to juice its own holiday sales through a collaboration with the pop star, announcing Wednesday it is teaming up with her to promote 12 days of deals in December.
Carey is the latest celebrity to partner with the fast-food giant to spotlight its menu items. Rapper Travis Scott, reggaeton singer J. Balvin and K-pop group BTS have already participated in the Famous Orders promotion. Each time it has attracted younger consumers to the burger chain and boosted sales of its classic menu items, like the Quarter Pounder. Carey, however, will get an entire menu named after her.
