McDonald’s Loses EU Trademark Dispute

McDonald’s lost a European Union trademark dispute over the Big Mac name after a top European Union court sided Wednesday with Irish fast food rival Supermac’s in a long-running legal battle.

The EU General Court said in its judgment that the U.S. fast food giant failed to prove that it was genuinely using the Big Mac label over a five-year period for chicken sandwiches, poultry products or restaurants.

Read more at AP News