Starbucks and Delta Airlines Link Loyalty Programs in an Effort to Increase Repeat Customers
Delta Air Lines and Starbucks are linking their loyalty programs, marking the latest move by the companies to expand the appeal of their rewards programs and boost sales.
Starting Wednesday, members of Delta’s SkyMiles loyalty program can earn one mile for each $1 spent at Starbucks after connecting the accounts. Those who link the two programs will also be able to earn double “stars” on Starbucks Rewards when they make purchases at participating Starbucks stores on days when they have a Delta flight.
Delta already lets its SkyMiles members earn miles with Airbnb, Lyft and Instacart, as well as through its co-branded cards with American Express as the airline and others have expanded the ways customers can accrue points beyond flying. Loyalty programs have become more important for airlines, particularly during the pandemic when travel slumped. Starbucks also has said that its loyalty program helps lift sales.
