Netflix Announces Its Plan to Crack Down on Password Sharing
Netflix Inc. executives on Tuesday detailed their plans to crack down on users sharing their accounts on the streaming service, which is expected to arrive early next year.
In a letter to shareholders in conjunction with their third-quarter earnings report, Netflix NFLX, +13.09% executives said that they would offer those currently using other people’s accounts an option to transfer that profile to their own subscription. They will also offer account holders the option of establishing “subaccounts,” paying more to allow others to use their Netflix service.
“We’ve landed on a thoughtful approach to monetize account sharing and we’ll begin rolling this out more broadly starting in early 2023,” the letter reads. “After listening to consumer feedback, we are going to offer the ability for borrowers to transfer their Netflix profile into their own account, and for sharers to manage their devices more easily and to create subaccounts (“extra member”), if they want to pay for family or friends.”
