Netflix Considers More Traditional Theatrical Releases
Netflix is eyeing a more traditional theatrical release for some of its future films, according to a report from JPMorgan out of CinemaCon.
Analysts from the firm, who attended the movie theater industry’s largest conference last week in Las Vegas, said they met with management teams from several exhibition companies who said there is a “real interest” from the streaming service to play some of its movies in cinemas for an extended period.
“Netflix desires its movies to have a bigger cultural impact,” wrote JPMorgan analyst Alexia Quadrani in a research note published Monday.
Representatives for Netflix did not immediately respond to CNBC’s request for comment.
Netflix has long been less interested in making money at the box office and more interested in providing content to its subscribers as soon as possible. The streaming service has rebuffed the traditional Hollywood release window, in which a film runs in theaters for about three months before being available in video-on-demand or on a streaming service’s site or app.
