Big Law

NFL and X Renew Partnership

X, the social media platform formerly known as Twitter, has renewed its content partnership with the NFL.

The multi-year agreement between the pro football league and the digital platform dates back to 2013.

“X will continue to delight users with NFL in-progress game highlights including all touchdowns moments after they happen in the game,” read a statement from X shared on the micro-blogging site. “Under this multiyear deal extension, the NFL and X will bring even more custom content for brands to sponsor in the form of co-branded highlights, sponsored Spaces, polls, and other creative formats. Let’s go!”

Read more at Deadline

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