Big Law
Pantone Forms a Strategic Partnership With Spatial Labs
As more fashion and apparel brands dive into the metaverse, Pantone has teamed up with Spatial Labs (SLabs) for the company’s first wearable hardware product, LNQ. Through this new strategic partnership, Pantone is magnifying its focus on digital transformation and experimentation with digital and physical products and how they relate to color.
The blockchain-enabled technology, which SLabs refers to as “the wearable internet,” was founded by the digital architect Iddris Sandu. It is financially backed by Marcy Venture Partners, which was started by Jay-Z, Jay Brown and Larry Marcus. Describing SLabs as “a design and hardware VC studio,” a Pantone spokeswoman said it is “assisting us in redefining the color process.”
