Paramount+ Owner Discussed Streaming Deal With Comcast

Paramount Global has held recent talks with Comcast about joining forces in streaming through a partnership or joint venture, among several potential strategic options the entertainment company is pursuing, said people familiar with the situation.

Paramount’s flagship service, Paramount+, is home to “Star Trek” programming, originals such as “1883” from superproducer Taylor Sheridan and simulcasts of CBS football games, while Comcast’s Peacock is known for live soccer and football, originals like “Poker Face,” and a deep library with shows such as “The Office.”

Bringing the two streaming apps under one roof could produce significant cost savings—from spending on programming to marketing—and create a more in-depth offering for consumers, especially with regard to live sports. A commercial partnership or joint venture are among the arrangements the companies could pursue.

Read the source article at Yahoo Finance