Patagonia Accuses Gap of Trademark Infringement Over Fleece Designs

Gap Inc.’s namesake brand is facing accusations of trademark infringement over fleece pullovers that Patagonia says imitate its logo and “Snap-T” designs, according to Patagonia filings at the U.S. District Court in Northern California.

The designs are close enough to sow confusion among consumers, including leading them to believe that Gap may be collaborating with Patagonia, per the documents.

Patagonia, which requested a jury trial, is asking the court to force Gap to stop selling the offending items and for monetary damages. In an email Gap Inc. said it doesn’t comment on pending litigation.

Read the source article at retaildive.com