Patagonia Files Trademark Lawsuit Against Drag Queen Performer for Causing “Confusion and Deception” Among Customers

Outdoor clothing and gear retailer Patagonia is suing popular drag queen Pattie Gonia for trademark infringement, claiming that the play on its name, in addition to a similarity in branding, has caused “confusion and deception” among consumers.

In court documents filed Wednesday in California federal court, seen by The Independent, Patagonia claimed that Pattie Gonia’s recent trademark application for the exclusive right to the brand PATTIE GONIA, which seeks to encompass their advocacy work, apparel, promoting public awareness of and motivational speaking services in support of environmental sustainability and LGBTQIA2S+ equality, and more, “compete directly with the products and advocacy upon which Patagonia built its PATAGONIA brand over the last fifty-three years.”

Read more at The Independent