Big Law
Peloton Prepares to Enter the Video Game Business
Peloton is about to enter the video game business.
The cycle maker is getting ready to debut an in-app video game called Lanebreak, a spokesperson confirmed to CNBC.
The game, which Peloton cautioned is still subject to a new name, involves riders changing up their cadence and resistance levels to meet various goals and score rewards.
Lanebreak is expected to open up to a members-only beta test later this year, according to a fact sheet, and it will officially launch in early 2022. Players will be able to choose a difficulty level and the type of music they want to hear during the game. There are different ways to win points, be rewarded and challenge other members.
