Sony Music Goes After Bang Energy Over Lost Videos in Copyright Case
Sony Music has urged a US court to sanction energy drink brand Bang Energy and its owner Vital Pharmaceuticals for failing to store 171 videos that are central to a copyright infringement lawsuit filed by the major. It wants to the court to assume those videos contained unlicensed music controlled by Sony and were widely viewed on social media, and to order the defendants to pay any legal fees Sony incurs in relation to this particular side dispute.
Bang Energy was sued by Sony last year in relation to the drink brand’s social media marketing activity and the use of unlicensed Sony recordings in videos it made and posted to social platforms, both directly and in partnership with social influencers. The litigation is part of a music industry crackdown, being led by Sony, on brands that use music in social media posts without licence.
