Supreme Court Considers Trademark Infringement Case Between Jack Daniels and Dog Toy Maker

U.S. Supreme Court justices are looking for a way to resolve whether a dog toy company violated trademark laws or expressed its First Amendment rights when creating a chew toy shaped and labeled to look like a Jack Daniel’s whiskey bottle.

Reuters reported the justices listened to arguments Wednesday from Louisville, Kentucky-based Jack Daniel’s Properties Inc., which is owned by Brown-Forman Corp.

The Tennessee whiskey company is appealing a lower court’s ruling that the Bad Spaniels vinyl chew toy sold by Phoenix-based VIP Products falls under protection of the First Amendment as an “expressive” piece of work.

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