Taco Bell Seeks to Cancel Smaller Rivals’ Trademarks of Phrase ‘Taco Tuesday’

Yum Brands Inc’ Taco Bell Corp on Tuesday asked the U.S. Trademark Office to cancel two smaller rivals’ “Taco Tuesday” trademarks in what the largest Mexican fast-food chain in the U.S. called a bid to “liberate the phrase for restaurants nationwide.”

Taco Bell’s petitions said the trademarks, owned by Gregory’s Restaurant & Bar in New Jersey and Wyoming-based Taco John’s in the rest of the country, wrongly monopolize the use of the phrase in the restaurant industry.

“Nobody should have exclusive rights in a common phrase,” the petitions said. “Can you imagine if we weren’t allowed to say ‘what’s up’ or ‘brunch’? Chaos.”

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