Big Law
Taco Bell Launches a Taco-a-Day Subscription Program
Taco Bell is launching a taco-a-day subscription program nationwide Thursday to drive more frequent visits.
Customers with the Taco Lover’s Pass can order one taco — a crunchy taco, soft taco, spicy potato soft taco, Doritos Locos taco or the supreme version of any of those — each day for 30 days straight on the chain’s app.
The pass costs around $10 a month, depending on the location.
In its latest quarter, the Yum Brands chain reported U.S. same-store sales growth of 5%, falling short of Wall Street’s high expectations. Taco Bell is typically the top performer in Yum’s portfolio.
