Taco Bell Wins ‘Taco Tuesday’ Trademark Dispute With Rival Taco John’s

Yum Brands’ Taco Bell prevailed on Tuesday in its self-described bid to “liberate” the phrase “Taco Tuesday,” as competing fast-food chain Taco John’s told the U.S. Patent and Trademark Office (USPTO) it would abandon its federal “Taco Tuesday” trademark.

Taco Bell had asked the USPTO in May to cancel the trademark, calling it a common phrase that Taco John’s had monopolized unfairly in the restaurant industry.

In a statement, Taco John CEO Jim Creel said: “We’ve always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn’t feel like the right thing to do.”

Read the source article at Yahoo Finance