The ‘Borat’ Actor Sacha Baron Cohen Is Suing a Cannabis Company for Using His Image
Sacha Baron Cohen is suing Solar Therapeutics for copyright infringement, false advertising and misappropriation of his right of publicity over a Massachusetts interstate billboard showing his famous character giving a thumbs up and exclaiming, “It’s Nice!”
“By use of the Billboard, the Defendants falsely have conveyed to the public that Mr. Baron Cohen has endorsed their products and is affiliated with their business,” writes attorney David Condon in the complaint. “To the contrary, Mr. Baron Cohen never has used cannabis in his life. He never would participate in an advertising campaign for cannabis, for any amount of money.”
In fact, Baron Cohen notes he’s never taken any corporate brand deal despite receiving “countless opportunities” because he thinks it would undermine his credibility as an actor and social activist.
