Big Law
Beyond Meat and PepsiCo Announce Their First Product Under PLANeT Partnership
Beyond Meat and PepsiCo announced Wednesday they will launch meatless jerky as the first product under their PLANeT Partnership joint venture.
The new product is rolling out to grocery stores this month in three flavors: original, hot and spicy, and teriyaki. Protein from peas and mung beans serves as the base for the jerky.
Beyond and Pepsi announced the joint venture more than a year ago with the goal of creating plant-based snacks and drinks together. The partnership gives Beyond, a relative newcomer to the food world, a chance to leverage Pepsi’s production and marketing expertise for new products.
