TikTok Creator, Jools Lebron Made “Very Demure” Go Viral and Is Working To Trademark Its Use

“Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And TikTok creator Jools Lebron is working to trademark uses of her now-viral words.

Lebron filed to trademark “very demure very mindful” for various entertainment and advertising services, including the promotion of beauty products, last week with the U.S. Patent and Trademark Office. 

Read more at AP News.