Twitter Acquires Scroll, Takes Steps Toward Premium Subscription Services
Twitter has announced its acquisition of Scroll, a startup service that enables Internet users to read articles with all of the extraneous bits like advertisements removed. The company notes that Scroll will play a role in its subscription service plans, joining Twitter’s newsletter plan with its recent Revue acquisition.
Twitter, despite how big of a role it plays in online communication, is still searching for its ‘big thing,’ whatever that may end up being. Its past efforts, such as Vine and Periscope, fizzled away without much fanfare, for example. Subscriptions may turn out to be what the company needs, and Scroll will play a role in that.
Newsletter platforms for independent writers appear to be the biggest thing in online publishing since blogs, and Twitter will be one of the next companies to get in on that market. Back in January, the social media company acquired Revue, a service that enables writers to publish their own newsletters. Today, Twitter announced that it has also acquired Scroll.
