Big Law
LinkedIn Makes Its First Israeli Acquisition for $80 Million
In its first Israeli acquisition Microsoft-owned LinkedIn is acquiring Israeli marketing analytics platform Oribi for $80 million.
Founded in 2016 by Iris Shoor, Oribi develops technology to collect data on users’ online behavior, helping companies optimize their marketing campaigns.
LinkedIn, the world’s largest professional network, plans open a new center in Tel Aviv that initially will employ 50 people including Shoor and several other Oribi staffers.
