‘White Lotus’, Duke Trademark Clash Highlights Ongoing Debate Between Artistic Expression and Brand Protection

Duke University’s objection to how HBO’s “The White Lotus” portrayed the school’s trademark highlights the ongoing legal debate between artistic expression and brand protection.

Duke’s protest underscores the challenges trademark owners face in maintaining control over their brand identity when it’s associated with controversial content, as well as the tension that can emerge when trademarks appear without permission and risk tarnishing a brand’s image.

Read more at Bloomberg Law