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Political and Legislative

Why Donald Trump Is Fighting With the GOP Over His Name

(CNN)While Donald Trump has long championed himself as a master real estate tycoon, talk to anyone familiar with how he built his fortune and they will tell you that the key to his success wasn’t buying buildings. It was in agreeing to license his name — literally — to a variety of buildings, reality TV shows, and other ventures that wanted to benefit from being associated with a brand that, for many Americans, exuded over-the-top opulence.

“Ultimately, Mr. Trump has been more successful playing a business mogul than being one in real life,” wrote The New York Times in September 2020 after a detailed examination of 15 years of the former President’s tax returns. “‘The Apprentice,’ along with the licensing and endorsement deals that flowed from his expanding celebrity, brought Mr. Trump a total of $427.4 million, The Times’s analysis of the records found.”
And the Times added that “most of Mr. Trump’s core enterprises — from his constellation of golf courses to his conservative-magnet hotel in Washington — report losing millions, if not tens of millions, of dollars year after year,” while “his revenue from ‘The Apprentice’ and from licensing deals is drying up, and several years ago he sold nearly all the stocks that now might have helped him plug holes in his struggling properties.”

Read the source article at cnn.com

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