MessageBird Acquires Notification and Messaging Company Pusher for $35M
MessageBird, the omnichannel cloud communications platform recently valued at $3 billion following a Series C round in October, has acquired London-based real-time web technologies company Pusher.
The acquisition price is $35 million and sees Pusher co-founder and CEO Max Williams and the 25-person Pusher team join Amsterdam-headquartered MessageBird. (In 2018, Pusher told TechCrunch it had a team of 60, so there has obviously been some cost-cutting in recent years.)
The Pusher product will be kept independent for existing customers, while Pusher’s tech, with its focus on in-app notifications and a developer-friendly API and SDKs, built around “push,” will help plug a gap in MessageBird’s own communication platform, which is stronger in SMS and messaging-first channels such as Facebook Messenger, WhatsApp, Line, and WeChat, etc. Specifically, Pusher is said to bring features like in-app messaging, push notifications, and location tracking.
