Big Law

Apple Sues Over Patent Office’s Refusal to Grant Trademarks for Its Augmented Reality Tools

Apple filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office (USPTO) and its refusal to grant the company trademarks for its augmented reality tools.

The company has argued that its augmented reality software development tools “Reality Composer” and “Reality Converter” should be trademarked. The office has said the phrases were not distinct enough to warrant a federal trademark protection.

In the lawsuit, Apple argued that the phrases were coined by the company and are “quintessentially suggestive terms” that “sound like science fiction impossibilities.” The company argued that the phrases are suggestive, just as Burger King is a fast-food chain and not an actual monarch.

Read the source article at The Hill

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