Electronic Arts Acquires Warner Bros. Games’ Playdemic
Electronic Arts today announced that it has acquired Warner Bros. Games’ Playdemic for $1.4 billion in cash. Playdemic is a mobile gaming company known for its popular game Golf Clash, which has more than 80 million downloads globally to date. Electronic Arts has been on an acquisition spree, with Playdemic being its fourth major acquisition this year. Earlier this year, the company acquired Codemasters, Metalhead Software, and Glu Mobile.
While the company already had a strong e-sports franchises network, including FIFA, with the Codemasters acquisition it added Formula One, and DiRT among others, to its racing games portfolio that earlier included the Need For Speed franchise. Electronic Arts also acquired Metalhead Software, a Canada-based video game studio, known for its popular Super Mega Baseball franchise. Furthermore, the company acquired Glu Mobile for $2.1 billion, giving it access to popular female-centric games, including Kim Kardashian: Hollywood and Covet Fashion, along with MLB Tap Sports Baseball, another sports addition to the company’s existing portfolio that includes FIFA and Madden NFL, among others. And now with Playdemic, Golf Clash is added to Electronic Arts’ wide portfolio of sports games. The Glu and Playdemic acquisitions will strengthen the company’s mobile business, which currently accounts for just 13% of the company’s total sales.
