ESPN Launches a Betting Sportsbook in Partnership With Penn Entertainment

Disney’s ESPN is launching a betting sportsbook, putting the sports entertainment unit deeper into the wagering world.

U.S. gambling company Penn Entertainment said it is partnering with ESPN to rebrand and relaunch its sportsbook as ESPN Bet. It’s the first time ESPN’s brand will be on a sports-betting platform.

ESPN Bet will take over Penn’s Barstool Sportsbook and become ESPN’s exclusive operation. It will launch this fall in the 16 legalized betting states.

Read the source article at CNBC