Consumer Law
The NC Attorney General Sues the Founders of Juul For Allegedly Marketing to Children
North Carolina Attorney General Josh Stein announced Tuesday that he is suing the founders of an e-cigarette maker over his concerns that their product is being marketed to children through kid-friendly flavors and poor age verification.
Stein announced at a news conference that he is suing Juul founders James Monsees and Adam Bowen. He also said he is launching a statewide investigation into several e-cigarette manufacturers, distributors and retailers.
“All companies and individuals involved in manufacturing, distributing and selling e-cigarettes in North Carolina should hear this message loud and clear,” Stein said. “If you get North Carolina’s teens addicted to nicotine, there will be consequences.”
