Instacart Acquires E-Commerce Platform Rosie to Enhance Its Commitment to Serve Independent and Local Grocers
Instacart, the leading grocery technology company in North America, today announced it has acquired Rosie, the premier e-commerce platform for local and independent retailers and wholesalers. With this acquisition, Instacart is deepening its commitment to serving local and independent grocers and expanding its Instacart Platform e-commerce offerings.
Founded in Ithaca, NY in 2013, the Rosie team has spent nearly a decade building relationships and supporting local and independent retailers like Rosauers Supermarkets, Lee’s Marketplace, Niemann Foods, Inc., and Geissler’s Supermarkets across more than 40 states. Rosie offers independent grocers affordable and easy-to-use branded e-commerce websites and mobile app capabilities that power order flow, fulfillment, and customer insights. Rosie’s product features include shoppable weekly ads, store loyalty and rewards programs integrations, third-party fulfillment logistics integrations, payment processing and more – all developed for local and independent grocers. Rosie’s turnkey e-commerce solutions get grocers online quickly and efficiently, helping customers easily find and discover local stores.
