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Big Law

Jack Daniel’s Trademark Case Against Dog Toy Company Heads to the Supreme Court

The Supreme Court said Monday it will hear a dispute over a dog toy that got whiskey maker Jack Daniel’s barking mad.

Jack Daniel’s had asked the justices to hear its case against the Arizona-based company that makes the plastic Bad Spaniels toy. The toy mimics the Jack Daniel’s bottle and label but is a parody. While the original bottle has the words “Old No. 7 brand” and “Tennessee Sour Mash Whiskey,” the parody proclaims: “The Old No. 2 on Your Tennessee Carpet.” Instead of the original’s note that it is 40% alcohol by volume, the parody says it’s “43% Poo by Vol.” and “100% Smelly.”

A number of major companies from the makers of Campbell Soup to outdoor brand Patagonia and jeans maker Levi Strauss had urged the justices to take what they said was an important case for trademark law.

Read the source article at knau.com

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