Levi Strauss Files a Lawsuit Against Italy’s Brunello Cucinelli Over Trademarked Tab

Levi Strauss has sued Brunello Cucinelli, accusing the Italian luxury fashion brand of infringing its trademarked rectangular pocket tab.

In a complaint filed on Tuesday night in San Francisco federal court, Levi provided 14 photos of Brunello Cucinelli clothing containing “nearly identical” copies of its tab, which the retailer of denim and other clothing trademarked in 1938.

Levi said consumers will likely be confused, and it will likely lose sales and suffer “incalculable and irreparable damage” to its goodwill and reputation unless Brunello Cucinelli stops selling its infringing clothing.

Read the source article at U.S. News