Logan Paul’s Drink Brand Has Been Accused of Trademark Infringement by the U.S Olympic & Paralympic Committee

news.law July 23, 2024

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The U.S. Olympic and Paralympic Committee is suing YouTuber Logan Paul’s energy drink brand, accusing it of trademark infringement just a week ahead of the 2024 Paris Olympics.

In a federal lawsuit filed Friday in the District of Colorado, the committee alleges that Paul’s company Prime Hydration used trademarked phrases — such as “OLYMPIC,” “OLYMPIAN,” “TEAM USA” and “GOING FOR GOLD” — on its product packaging and in its online advertisements.

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