Lowe’s Acquires Best-Selling Carpet Brand, Transforms Stainmaster into Private Label
Homebound shoppers are running out of rooms to renovate. But Lowe’s, midway through implementing its “Total Home” turnaround plan, is reupholstering its product assortment to get ahead of the anticipated sales slowdown.
Lowe’s last week acquired Stainmaster, a best-selling carpet brand it exclusively sold for more than a decade, making it a private label. Deal terms weren’t disclosed.
The future floorplan: Immediate day-to-day sales and operations aren’t changing yet, Lowe’s SVP of Global Merchandising Sarah Dodd told Retail Brew. But down the line, she said Lowe’s could deploy Stainmaster’s product knowledge and customer data to create new items. Ranking high: additional flooring categories.
The bigger picture: Acquisitions to create private labels aren’t unheard of. Lowe’s has snapped up several brands before, including allen + roth (home decor) and Moxie (cleaning supplies).
