Meta and Reliance Jiomart Partner Together to Offer Grocery Shopping on WhatsApp
Meta Platforms Inc, the parent company of WhatsApp, said on Monday it will partner with Reliance JioMart for a service where WhatsApp users will buy groceries on the messaging platform from the Indian retail firm.
Mark Zuckerberg, chief executive officer (CEO) of Meta Platforms, made the announcement coinciding with the annual general Meeting (AGM) 2022 of Reliance Industries Ltd., the parent company of JioMart. “[I am] Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp–people can now buy groceries from JioMart right in a chat,” said Zuckerberg.
“Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” he said on Facebook.
