WWE Expands Partnership With Fanatics to Include Live Event Merchandise Operations

Vince McMahon’s World Wrestling Entertainment is expanding its partnership with Fanatics, as the growing sports platform will now take over the global event merchandise business for the professional wrestling company.

That means Fanatics will now operate all of the on-site retail at the WWE’s more than 300 events throughout the year, including its premier live events like WrestleMania and the Royale Rumble. The deal will kick off on May 1, ahead of WWE’s Backlash event.

Fanatics became WWE’s global e-commerce partner in 2022, a deal that later grew to include licensed merchandise, memorabilia, trading cards and collectibles.

Read the source article at cnbc.com