Big Law
NBCUniversal and Google Are the Top Bids For an Ad-Supported Netflix Plan
Comcast Corp’s NBCUniversal and Alphabet Inc’s Google are leading the race for a tie-up with Netflix Inc to help it create an advertisement-supported subscription plan, the Wall Street Journal reported on Wednesday, citing sources.
Comcast’s video advertisement division, Freewheel, can help Netflix with technology to deliver ads, while NBCUniversal’s sales team can assist the streaming service provider with selling advertisements in the United States and Europe, the report added.
Google, which already has a relationship with Netflix as a provider of ad-buying tools, could pursue an exclusive deal with the company, the report said.
