Big Law
Nike and Dick’s Sporting Goods Partner to Offer a Loyalty Program
Nike and Dick’s Sporting Goods are stepping up efforts to work together at a time when a number of athletic apparel brands, including Nike, are relying less on wholesale partners.
In a first step, Nike’s loyalty program will link to Dick’s membership offering to allow customers to shop for exclusive Nike shoes and apparel on Dick’s website, the companies announced Wednesday.
The partnership will evolve over time to include in-person workout events at Dick’s locations. And the two hinted at another perk that could be coming: allowing Nike customers to drop off their returns or pick up online orders at Dick’s stores.
