Big Law

Pause Commercials, Inc. Sued Hulu Over Pause Ad Feature

Pause Commercials, Inc. (PUCs) alleged that streaming service Hulu infringed upon its patents through its feature allowing for an advertisement to appear when streaming content is paused. The allegations were laid out in a complaint filed on Friday in the Central District of California against Hulu Inc. and individual defendants for patent infringement.

According to the complaint, Pause Commercials was founded in 2017, and in 2018 the company worked on a prototype for its technology allowing advertisers to display their ads on paused streaming content, also known as over-the-top (OTT) content. Additionally, the company said it worked to secure contracts with streaming advertising platforms to deploy this technology.

Meanwhile, the plaintiff alleged that in 2019, Hulu “launched the same OTT service as PUCs, using PUCs’ same patent-pending method to monetize projects they were distributing via OTT.” In 2020 the United States Patent and Trademark Office issued the plaintiff the patent for this method. Accordingly, the plaintiff noted that this required “Hulu to negotiate a deal with PUCs to continue monetizing their projects via this method.”

Read the source article at Home – LawStreetMedia

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