Big Law
Red Bull Becomes a Founding Partner of the Miami Grand Prix
South Florida Motorsports (SFM), the organiser of the Miami Grand Prix, has revealed a multi-year founding partnership with Red Bull ahead of the inaugural Formula One race in the city.
The new agreement will see the energy drinks giant launch a number of fan activations around the race when it makes its debut on the Formula One calendar in May at the newly built Miami International Autodrome.
Aiming to leverage the growing popularity of Formula One in the US, Red Bull will look to promote its Oracle Red Bull Racing and Scuderia AlphaTauri teams through it onsite marketing activities.
