Roku Partners With NBCUniversal to Provide Local News
Several NBC local news channels will be available on Roku after the digital media company announced a partnership with NBCUniversal. As of Tuesday, the channels will be available through The Roku Channel’s Live TV Guide.
The partnership between Roku and NBCUniversal will provide local news channels from its NBC stations in major markets around the country, including New York, Los Angeles, Chicago, Philadelphia, Dallas/Fort Worth, Washington DC, Hartford (CT), and South Florida.
“Audiences are increasingly opting to consume news through streaming, and local news has consistently been one of the top requested categories by our users,” Ashley Hovey, Head of The Roku Channel, AVOD, said.