Snoop Dogg Partners With the Arizona Bowl

Snoop Dogg is putting his name on the Arizona Bowl for what will be the first partnership between an alcohol brand and a college bowl game, the rapper and media personality announced Monday.
The “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop” is scheduled for Dec. 28 at Arizona Stadium and will match teams from the Mountain West Conference and Mid-American Conference.
Barstool, the digital media company, previously sponsored the bowl.
Gin & Juice, named after Snoop’s 1994 hit, is the first product from Snoop Dogg and Dr. Dre’s new premium spirits company.
Read more at AP News