Spotify Tests Voice Translation Feature for Podcasts Powered by OpenAI

Spotify Technology is testing an AI-powered feature that will translate podcasts from the likes of Dax Shepard and Lex Fridman to other languages, the audio-streaming company said on Monday.

The feature marks the latest attempt by the Swedish company to capitalize on generative artificial intelligence, the technology that has taken the world by storm after the rise of ChatGPT, to tap new users and boost revenue.

The translated versions, powered by Microsoft-backed OpenAI’s newly released voice generation technology, would mimic the original speaker’s style and will be more natural than traditional dubbing, Spotify said.

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