Adidas Sues LIV Golf for Trademark Infringement Over Striped Logo

Adidas is once again taking steps to protect its trademarks, this time taking aim at LIV Golf League.

Last Monday, the German athletic company filed a notice of opposition with the U.S. Patent and Trademark related to LIV Golf’s trademark registration of its striped logo.

In the notice, Adidas claims that the Saudi-backed golf league’s “L” branding “closely resembles” the company’s 3-Stripe trademarks. Adidas further alleges that LIV’s mark is “likely to cause confusion” with consumers and would “seriously injure Adidas’s reputation” if LIV’s registration is approved.

Read the source article at Footwear News