The Milwaukee Bucks Seek $4 Million Annually For Naming Rights
The Milwaukee Bucks, in their quest to repeat as NBA champions, this weekend will begin playing the Boston Celtics in the Eastern Conference semifinals. Off the court, the team is seeking $4 million annually for entitlement rights to its plaza inside Deer District, a 30-acre property that sits outside their arena.
In an interview with CNBC, Bucks President Peter Feigin described the naming rights asset as obtaining keys to “a city that we’ve created within the state of Wisconsin.” The Deer District is part of the team’s economic development plan, to which taxpayers contributed $250 million. And the project also landed the Bucks their over $500 million arena, which opened in 2018.
The Bucks ownership group includes high-profile investors Marc Lasry, Wes Edens and Jamie Dinan. The consortium purchased the franchise for $550 million in 2014. It’s now worth $1.9 billion, up slightly from $1.62 billion in 2020, according to Forbes.
