Twitter announced Tuesday that it has acquired OpenBack, a push notifications company. OpenBack offers “device-side control of push notifications,” according to Twitter’s head of consumer product Jay Sullivan, and Twitter could use the team to pull up timely information even when you’re away from the app.
“The best push notifications bring people to the conversations they care about on Twitter,” Sullivan said as part of a Twitter thread. “But irrelevant notifications are a distraction. With millions of people visiting Twitter via notifications every day, we want them to be timely, relevant and engaging.”
“OpenBack and their talented team joining Twitter will help us improve our ability to deliver the right notifications at the right time, in a way that puts people’s privacy first.”