Big Law
Smaller Competitors Fight Back After Trademark Infringement Lawsuit Filed by Crumbl Cookies
The battle is heating up in a cookie war.
Little guys are fighting back against a popular chain they say has a crummy case, and the dispute has been getting new attention on social media.
Billion-dollar Utah-based Crumbl Cookies is suing smaller competitors Dirty Dough and Crave.
Crumbl accused the start-ups of trademark infringement, claiming they copied Crumbl’s cookie designs, packaging and even logos. Both companies fiercely denied the claims.
