Visa Launches a New Consulting Division to Advise Clients on Implementing AI

news.law November 9, 2023

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Credit card and payments giant Visa on Wednesday announced the launch of a new consulting division to provide clients with insights and recommendations for unlocking the potential of artificial intelligence (AI) in their businesses.

Visa’s AI Advisory Practice will operate through its Visa Consulting & Analytics (VCA) arm, which focuses on payments consulting services for clients. The AI Advisory Practice aims to provide a value-added service for those clients by helping them discover ways to use AI, as well as the planning and implementation of AI tools that suit those businesses’ needs.

“We provide specific and actionable strategic guidance, identifying use-cases and areas where AI can bring significant value, from acquiring new customers to enhancing existing customer experience,” Carl Rutstein, global head of advisory services at Visa, told FOX Business. “Our team of AI experts work closely with clients to design and implement AI-powered solutions that address their specific needs.”

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